Aug. 5, 2021 - Vision in Action No. 43
CHANCELLOR’S OFFICE KICKING OFF MARKETING AND OUTREACH SURGE TO HELP ENCOURAGE PROSPECTIVE STUDENTS TO ENROLL
The Chancellor’s Office will conduct a two-week enrollment marketing and outreach campaign “blitz” beginning Aug. 23. We’re planning to celebrate the value California community colleges bring to each and every student and their communities. The campaign is designed to help collective fall enrollment efforts finish strong and highlight late-start opportunities.
The effort, made possible through recent state budget action, will feature statewide advertising run at higher-than-normal frequency, in English and Spanish, driving prospective students to www.ICanGoToCollege.com, our new campaign website. Student populations that saw the steepest enrollment declines due to the pandemic will be areas of focus.
Digital and traditional media ads will run on Facebook, Instagram, TikTok, Snapchat, Twitter, Reddit, YouTube, Twitch, connected television services such as Hulu and Amazon Prime, Spotify, Pandora, radio stations and cable television networks. The Chancellor’s Office partner iHeart Media will provide no-cost opportunities with a $5,000 grand prize sweepstakes for students to help pay for college.
The campaign will use a variety of outreach activities to reach our ethnic and underserved communities including LatinX, Black and African American, Asian American and Pacific Islander, and American Indian and Alaskan Native.
Some of the planned activities include the creation of a Digital Enrollment Toolkit, which will be made available to all colleges to localize for their own outreach (more details will be provided in future communications), partnership outreach, social media, legislative outreach, event participation, the distribution of a statewide press release and ethnic media roundtables.
TWO COMMUNITY COLLEGES CHANCELLOR’S OFFICE SENIOR LEADERS CHOSEN FOR PRESTIGIOUS ASPEN INSTITUTE PROGRAM
The Aspen Institute College Excellence Program today announced that Vice Chancellor Aisha Lowe and Vice Chancellor Lizette Navarette, two key leaders at the California Community Colleges Chancellor’s Office, are amongst 40 leaders selected from across the country for the 2021-22 class of the Aspen Rising Presidents Fellowship.
The highly selective leadership program preparing the next generation of community college presidents and leaders to transform institutions to achieve higher and more equitable levels of student success.
Also selected to participate from California were Jessica Robinson, vice president of student services at Cuyamaca College; Mike Muñoz, interim president-superintendent of Long Beach City College; and Tina Maria King, assistant superintendent/vice president for student affairs at Southwestern College.
System Guidance/News/Webinars
The next Chancellor’s Office System Webinar will take place on Wednesday, September 1 from 9:00 – 10:00 a.m. If you are already registered for the Chancellor’s Office System Webinars, there is no need to register again. You will receive a reminder email prior to the webinar with your link.
The recording and slides from the previous webinar - Leading Courageous Conversations about Equitable Placement - will be posted on the Vision Resource Center. After logging-in, under the “Communities” menu, visit “All Communities” and look for “CCC | Webinars, Conferences, and Events”. Join this community, then access the “Chancellor’s Office System Webinars” topic to view the content.
Please share the 2021 System Webinars registration link with your colleagues that are not yet registered. (Registration is only required once and the same link will be used to access all System Webinars in 2021.)
The Chancellor’s Office is committed to keeping everyone informed during this uncertain time. We encourage administrators, faculty, staff and students to regularly check the Chancellor’s Office COVID-19 resource page and the Chancellor’s Office Communications to Colleges section for ongoing executive orders, guidance memos and announcements. Current and prospective students can also get connected with their local college to find out specific resources and support services available as well as enroll in their local community college.
Student Supports
New stimulus money is available for current and former foster, dual status, Title IV-E tribe and probation youth ages 18-26. The money is guaranteed if students are eligible and sign up by the deadline. All applications must be submitted by September 3, 2021. Learn how to apply here.
The California Youth Crisis line runs 24-hours a day, seven days a week: 800-843-5200. The National Suicide Prevention Lifeline provides confidential assistance to anyone in crisis and their loved ones through a live chat and free 24-hour hotline at 800-273-8255. You can also text COURAGE to the Crisis Text Line at 741741.
Items of Interest
Community college president plans for fall, prepares to pivot as Delta variant spreads
‘There are only so many beds’: COVID-19 surge hits hospitals
Who can make you get a COVID Vaccine?
With Delta surging, America is dangerously divided over vaccines
A recommendation to ‘reset,’ not ‘fix,’ broken transfer system
