Time is running out to be counted.
The California Community Colleges Chancellor’s Office and the Foundation for California Community Colleges began working with the California Complete Count—Census 2020 team in January of this year to increase awareness of the Census among hard to count (HTC) students. This includes members of the LGBTQ, Black and African American and Latinx communities, among others. Messaging originally focused on the importance of completing the Census to ensure ALL community college students and their families are counted. In May, messaging shifted to explain how and where college students should complete the Census.
Much work still needs to be done. To-date, only 63.9% of Californians have completed the Census compared to 68.2% in 2010. That means California community college students are at risk of being undercounted in California. We need your help spreading the word to reach a complete count of every student from all 116 colleges. An accurate count will ensure our communities are represented by congressional leadership and our colleges receive federal resources for years to come. Being counted benefits college students and their families by determining California's funding for some student financial aid, health care, housing, transportation and other important student services.
To help spread the word, we've put together a Census toolkit where you can find customizable materials, including fact sheets, flyers, sample social media posts, digital banners and more. We encourage you to use the items in this toolkit to increase awareness among students regarding this once-in-a-decade opportunity. Materials have been added since the COVID-19 pandemic began earlier this year.
If you have any questions about our efforts or how we can assist you, please contact Paige Marlatt Dorr, director of Communications & Marketing.